New: Cole Exclusive Beretta 688

Cole Fine Guns & Gunsmithing elevates the Beretta 688 into a new class of heritage-grade performance.

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posted on November 5, 2025
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Cole 688Beretta 2025 1
The Beretta 688 with upgraded walnut from Cole Fine Guns and Gunsmithing.
Photo courtesy Cole Fine Guns & Gunsmithing

Cole Fine Guns and Gunsmithing has unveiled its Cole Exclusive Beretta 688, now available with hand-finished Turkish walnut furniture. The Naples-based retailer, long known for its meticulous gunsmithing and deep partnership with Beretta, worked directly with Italian stock producers to refine both form and function.

The result is a shotgun that feels as good as it looks—an upgrade that speaks to those who understand that balance and beauty share the same trigger pull. Each stock is machined to Beretta’s exact factory specifications before being hand-fitted and finished by Cole’s craftsmen, ensuring every piece achieves that elusive harmony between Italian heritage and American ingenuity.

Cole Exclusive Beretta 688 shotgun
Cole Exclusive Beretta 688

 

“Cole Gunsmithing is excited to upgrade our Cole Exclusive Beretta 688 with new furniture grades,” said Rich Cole, Owner of Cole Gunsmithing. “Through close collaboration with our stock producers, we were able to expand this offering and provide shooters with more options to fit their preferences and needs. We look forward to working with both new and longtime clients to help carefully personalize their firearms.”

Available in Sporting and International Trap configurations—with or without an adjustable comb—the upgraded stocks come in both right- and left-hand variants. Offered in grades 3, 3.5 and 4, the Turkish walnut sets deliver not only a visual upgrade but also a tactile one, enhancing the Beretta 688’s already legendary handling.

For those who already own a Beretta 688, Cole’s gunsmiths can retrofit existing models with the new furniture, ensuring every shooter can experience the evolution of a classic.

More details and upgrade options are available at colegun.com.

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