SIG Sauer’s New Website

SIG Sauer has launched a new website at www.sigsauer.com. Though SIG has been online for years, the company hopes that the new website will help improve the user experience, expand product information availability—as well as present a fresh new look.

The site has been reorganized to provide easy navigation for all users, whether searching for detailed product information and specs, or shopping for specific items. An additional navigation tool is available for users to view products by scope—Sport Shooter, Personal Defense, or Armed Professional.

“This robust new website aligns our digital presence and e-commerce platform with the high quality of our products and our brand,” said Tom Taylor, chief marketing officer and executive vice president of commercial sales. “It provides all of our users a place to go to learn about our complete systems offerings and to shop for all of the products sold by SIG Sauer. The site will provide us with a dynamic foundation to continue to showcase our extensive product offerings and be a place where we can connect and interact with our consumers.”