Beretta Celebrating 496-Year History As Firearms Manufacturer

Beretta USA celebrating the 496th anniversary of Beretta with special 20-percent discount that will last until October 7, 2022

posted on October 3, 2022
Beretta 496 Anniv 1

Beretta today is celebrating its 496th anniversary as a firearms manufacturer.

At nearly five centuries, Beretta as a manufacturing company has the distinction of the firm with the longest history of continuous operations in the world. Beretta products have been the choice of sportsmen and women worldwide on countless hunting excursions, also enjoying a superb record over five decades of competition at the Olympic Games, as well as combat tested as the official sidearm of the U.S. Armed Forces for more than 35 years.

The folks at Beretta USA have also provided a way for Beretta fans to share in the anniversary fun on social media with instructions for celebratory Instagram stories. Follow the steps below.

  1. Introduce yourself. “Hi, my name is [insert name] from [state affiliation or organization name] and I wanted to wish Beretta a Happy 496th Birthday.
  2. State what model you shoot and your Beretta story. Talk about what Beretta model you currently shoot with and what drew you to the Beretta brand (your history with the company).
  3. Encourage others to share their Beretta story. Share the love with Beretta on this special birthday and post about your Beretta story.
  4. Post to Instagram stories and use brand hashtags and tag Beretta. #BerettaTribe #MyBerettaStory #Berettais496 @berettaofficial @beretta_usa

Beretta USA is also offering a special website promotion as part of the company’s 496th birthday celebration. The week of Monday, October 3 until Friday, October 7, customers will receive 20 percent off their purchase sitewide by using code 22BDAY20.

A short background on Beretta: In 1526, Mastro Bartolomeo Beretta (1490-1565/68) of Gardone Val Trompia, Brescia, Italy, received 296 ducats as payment for 185 arquebus barrels sold to the Arsenal of Venice—the first documented sale of Beretta products in the known world. It is from this foundational point that the company began its lengthy presence at the top of the firearms manufacturing industry.

“It’s a proud day for all members of the Beretta USA family. Beretta has been continuously reinventing itself for nearly 500 years, and we are part of this tradition of innovation. Generation after generation, we create products that define new markets,” said Francesco Valente, the general manager and chief operating officer of Beretta USA. “We focus on the long-term; we invest in research and development to provide the best solutions to our client's needs, and in environmental conservation to preserve the future of our planet. The company’s birthday is an excellent opportunity to remind ourselves and our customers of our relentless commitment to innovation and quality.”

Over the years, the Beretta family and name have become synonymous with “uncompromising quality, design, materials, construction and performance for their myriad of firearm products.” With the 14th and 15th generations of the Beretta family now in charge of the various Beretta companies, their leadership benefits from centuries of experience passed down from father to son, as they constantly innovate to meet the demands of a global market in the 21st century.

With continuous investments in technology, people and growing product lines, the Beretta family remains committed to the core value of “quality without compromise” that was established nearly five centuries ago. This premise continues to be the unchanging key to Beretta’s success in serving customers worldwide.

Visit now to learn more and to take advantage of the 20 percent discount code that lasts until Friday, October 7.


Powell Remington 1
Powell Remington 1

Brandon Powell Secures High Over All Title At 2024 NSCA Southeast Regional

Team Remington shooters shine at 2024 NSCA Southeast Regional, including Brandon Powell winning the Main Event HOA, plus Madison Sharpe as Lady Champion and Wendell Cherry as High Veteran.

Register Now For The NRA Range Development & Operations Conference

Registration is now open for the NRA Range Development & Operations Conference in Denver, Colo., Jul. 31-Aug. 1, 2024.

New: Real Avid Tools For AR-10 Rifles

Real Avid announces new tools for servicing AR-10s, including the Smart-Fit AR15 Vise Block with Sleeve for AR10, plus the sold-separately Vise Block Sleeve and Pivot Pin Tool.

2024 CAT Games: U.S. Rifle, Pistol Athletes Earn 16 Medals

USA Shooting had a medal bonanza at the 2024 Championship of the Americas, with athletes returning to the U.S. with 16 total medals. The competition was held in Buenos Aires, Argentina, from Mar. 31 to Apr. 8.

Theo Ribbs Claims FITASC Title At NSCA Southeast Regional

Theo Ribbs of Team Winchester wins FITASC High Over All title at the 2024 NSCA Southeast Regional, held at Forest City Gun Club in Savannah, Ga., Apr. 9-14.

NRA Conducts More Than 70 Competitions: 1931 National Matches

At the 1931 National Matches, attendance continued to grow, thanks in part to growing publicity for the event from different types of media around the United States.


Get the best of Shooting Sports USA delivered to your inbox.