Bushnell Celebrating 75th Anniversary In 2023

Bushnell celebrates 75 years of optics built for the pursuit.

posted on July 1, 2023
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Bushnell is celebrating its 75th anniversary of developing “innovative, affordable and high-quality optics that enhance the pursuit of outdoor enthusiasts and professionals alike.”

For three-quarters of a century, Bushnell has been at the forefront of designing products that are “Built for the Pursuit,” whether that’s hunting, shooting, birdwatching or any other outdoor passion.

Since its founding in 1948, Bushnell has remained committed to its mission of providing top-notch options that deliver exceptional performance without breaking the bank. From its humble beginning, Bushnell has evolved into a global leader in the optics industry. Over the years, the brand has earned a reputation for its dedication to quality, reliability and precision.

Known for its dependable riflescopes and binoculars, the company’s success can also be attributed to its patented technologies. Market leading innovations such as RainGuard HD water-repellant lens coating, EXO Barrier lens protection, along with ARC (Angle Range Compensation) technology, have set new standards in optics while simultaneously earning consumer trust.

In addition to its focus on technology, Bushnell takes great pride in its partnerships with renowned outdoor enthusiasts and experts. Bushnell ambassadors such as Michael Waddell and the Bone Collectors, acclaimed shooters KC Eusebio and Jessie Harrison and legendary hunters Will and Jimmy Primos, have all relied on Bushnell optics to achieve their remarkable feats and inspire others to follow in their footsteps. Their expertise and feedback, along with that of many others, has been invaluable in reshaping the development of Bushnell’s products.

“The 75th anniversary is a significant milestone for Bushnell, and we are incredibly proud of our journey so far,” Jim Bruno, president of Vista Outdoor Hunting and Shooting Accessories, said. “Our success can be attributed to our loyal customers, dedicated employees, and unwavering commitment to delivering superior optics that are built for your pursuit. We are grateful for the trust they have placed in us and look forward to many more years of innovation and excellence.”

To learn more about Bushnell’s 75th anniversary celebration, go to bushnell.com.


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