NRA, National Target Company Announce Official Target Release for America’s Rifle Challenge

Official NRA ARC targets now available from National Target Co., supporting marksmanship competition and training with the AR-15 platform

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posted on August 7, 2025
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ARC Targets 1A
Full-sized ARC-L1R (left) and ARC-Gunner cardboard targets, each measuring 18x30 inches, are now available from National Target Company. Designed for use at all levels of NRA America’s Rifle Challenge (ARC) training and competition, these official targets meet ARC specifications. The reverse side of the ARC-Gunner target is white and serves as a penalty target in Level 2 events. Clubs and training centers are encouraged to incorporate the ARC-Gunner target as needed.
Photos courtesy National Target Company

The National Rifle Association of America and National Target Company are proud to announce the official release and availability of the targets developed specifically for use in the NRA America’s Rifle Challenge (ARC) program.

ARC-L1R (P)
The ARC-L1R target, shown here in its 23x35-inch paper form, is a cost-effective way to train for a match. Its scoreable zones mirror the official cardboard version. (Photo courtesy National Target Company)

 

As an official target partner of ARC, National Target Company brings decades of innovation and reliability to the program. The newly designed targets reflect the core mission of NRA America’s Rifle Challenge: accessible, safe and structured marksmanship training and competitions centered around the AR-15 platform, including the optional use of suppressors.

“We’re honored to manufacture the official targets for the NRA’s American Rifle Challenge,” National Target Company Brand Director Bobby Firestein said. “As the NRA’s first licensed target manufacturer—Licensee No. 1 for more than 60 years—we’ve spent decades perfecting the precision that makes the difference between frustration and that breakthrough moment when everything clicks for a new shooter. The ARC program represents everything we believe in; accessible, safe marksmanship training that builds both skills and confidence. We know how important it is to get the details right, especially when you’re helping introduce Americans to the discipline and satisfaction that make our sport so rewarding. We’re proud our targets play a role in creating the next generation of skilled, passionate marksmen.”

ARC-Gunner (CB)
The 18x30-inch ARC-Gunner cardboard target features a white reverse side designated as a penalty target in all NRA America’s Rifle Challenge Level 2 events. (Photos courtesy National Target Company)

 

The new ARC targets are now available directly through National Target Company and are designed to support the training and competitive components of the NRA America’s Rifle Challenge program. Each target has been built to meet NRA specifications.

Order your targets today from National Target Company at nationaltarget.com or call (800) 827-7060.

About NRA America’s Rifle Challenge

NRA America’s Rifle Challenge (ARC) is a nationwide training and competition program that promotes safe, dynamic and responsible use of the AR-15 rifle platform. With an emphasis on marksmanship, gun handling and defensive shooting skills, ARC events are designed for all experience levels and provide an engaging entry point into America’s shooting sports tradition.

For more information about the NRA America’s Rifle Challenge program or to find an event near you, visit arc.nra.org. In addition, ARC sponsorship opportunities are available. Interested individuals, groups or companies can contact Steve Kupcha, Managing Director of NRA Corporate Partnerships, at [email protected] for more information.

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