Beretta Holding Acquires Holland & Holland

by
posted on February 1, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
beretta-holland-2.jpg

According to a Feb. 1, 2021 press release, Beretta Holding has signed an agreement for the acquisition of 100 percent of Holland & Holland Ltd., which takes effect immediately. The terms and conditions of the acquisition were not disclosed.

Beretta Holding acquires Holland & Holland


A company well known for its high quality firearms, Holland & Holland is one of the foremost brands in the history of British gunmaking, serving clients with the handmade shotguns and rifles that rank among the world’s finest.

Beretta Holding has been looking to acquire a premium luxury brand. Holland & Holland is a fitting partner, fulfilling all the elements of fine gunmaking: rich history, independent manufacturing facilities and outstanding products.

Included in the deal is the prestigious Holland & Holland Shooting Ground, which is located in West London. Some of the finest shooting facilities available in the United Kingdom are located there.

Committed to the shooting sports, Beretta Holding has a long, proud history of investing in brands that come under its umbrella, and will continue to do so with the acquisition of Holland & Holland.

Beretta Holding wishes to preserve the heritage of Holland & Holland in the United Kingdom with a high dedication to skilled craftsmanship.

Says Pietro Gussalli Beretta, president and CEO of Beretta Holding:

“This is a truly exciting development and a great achievement for the Beretta family, further increasing the Group’s international footprint. Faced with the Brexit challenges, I am very pleased to increase our direct presence in the important U.K. market, where we are already active with our well-established distribution subsidiary.”

Learn more about Holland & Holland.


Read more: Fiocchi Acquires Ammo Manufacturer Baschieri & Pellagri

Latest

CMP Buynow 1
CMP Buynow 1

CMP Streamlines Legacy M1 Garand Sales With Easy ‘Buy Now’ Feature

CMP’s new fixed-price “Buy Now” system makes it easier than ever to own a legacy, non-reclaimed M1 Garand rifle.

Watchtower Firearms, Demolition Ranch Team Up For Limited-Edition DEMOLITIA Blackout 1911

Watchtower Firearms releases limited-edition double-stack 1911 chambered in 9 mm designed with input from Demolition Ranch.

Federal Ammunition Honored With National 4-H Shooting Sports Pioneer Award

Federal Ammunition receives 2025 4-H Shooting Sports Pioneer Award for over 40 years of support for youth programs.

New: Smith & Wesson M&P 15 AXE Rifles

Smith & Wesson launches the M&P 15 AXE lineup of suppressor-ready rifles with reduced gas blowback and modern features.

Review: Savage Arms Mark II & Winchester’s .21 Sharp

As demonstrated in the Savage Mark II FV-SR, Winchester’s .21 Sharp cartridge offers higher velocity and greater precision than .22 Long Rifle rounds.

Marsh Edges Stine In Canadian Showdown To Win Lapua Monarch Cup Opener

Justin Marsh edges Jake Stine by one point to win the Canadian NRA Smallbore Silhouette Nationals and first stage of the 2025 Lapua Monarch Cup.

Interests



Get the best of Shooting Sports USA delivered to your inbox.