Winchester Is Updating Its Ammunition Packaging

Eventually, the revamped packaging will be incorporated across the entire Winchester Ammunition lineup

by
posted on August 18, 2022
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
2022 Winch Newpackaging 1
Winchester

Winchester has announced the first packaging redesign in more than a decade for its ammunition products in rimfire, shotshell, centerfire rifle and centerfire pistol.

Through the end of this year and also in 2023, Winchester will be rolling out the new packaging across several of its ammunition lines, beginning with popular hunting, target and personal defense products. The new packaging will eventually encompass the entirety of the Winchester ammunition lineup.

New Winchester ammo boxes
Winchester’s new packaging designs for its ammunition products in rimfire, shotshell, centerfire rifle and centerfire pistol will be arriving at stores this year through 2023.

 

During the more than 10 years since Winchester’s previous packaging redesign, millions of new shooters have entered the shooting sports and hunting community. Winchester has met the needs of new and old shooters alike with all-new designs, commissioned artwork, and relevant ballistics information, which should help hunters and recreational shooters with making informed decisions about ammunition.

“As the industry leader in ammunition innovation, we continue to research products our customers want, how they shop, and how we can help them make confident and easy purchases,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “We want our customers to have the best experience in the field and on the shooting range, and choosing the right ammunition type is an important decision.”

As Winchester fans begin to see the redesigned ammo boxes on the shelf at their favorite stores, they can expect to find the same solid ammunition the company has been producing for 156 years, with their favorite loads being represented by a fresh new look.

Learn more at winchester.com.

Latest

Mullers ARC July2025 1
Mullers ARC July2025 1

NRA Announces Dianna & Ryan Muller As Brand Ambassadors For America’s Rifle Challenge

NRA announces Dianna & Ryan Muller as brand ambassadors for America’s Rifle Challenge program, promoting AR-15 marksmanship, safety and training.

Eley’s New Trial Packs Let Competition Shooters Find Their Perfect Rimfire Match Ammo

Eley launches trial ammo packs to help shooters test and match precision .22 LR rounds to their firearms.

Ava Downs Captures Junior Olympic Trap Title On Home Turf

Hillsdale’s Ava Downs takes gold in women’s trap at the 2025 USA Shooting Junior Olympic Championships hosted at the Halter Center.

Brandon Powell Claims 8th Georgia State Sporting Clays Title

Brandon Powell wins his eighth Georgia State Sporting Clays Championship, continuing his dominance with multiple top finishes at the 2025 tournament.

Vincent Hancock Claims 30th ISSF Medal As Team USA Dominates 2025 Lonato World Cup

Team USA shines at 2025 ISSF Lonato World Cup with golds from Vincent Hancock and Sam Simonton, plus silver for Dania Vizzi.

Jon Shue Clinches Third Straight NRA National Precision Pistol Championship Title

Shue continues his dominant streak in bullseye pistol shooting after 2025 NRA National Precision Pistol Championship victory.

Interests



Get the best of Shooting Sports USA delivered to your inbox.