“In 2016, we executed a global rebranding effort to better tell FN’s story. We want our customers to know that FN currently supplies the majority of the U.S. military’s small arms and applies the same level of pride, craftsmanship and quality control standards to all of our firearms. Whether they are used to defend our nation’s freedom on the battlefield or to protect our personal freedoms here on the home front, FN builds the world’s most battle-proven firearms.” said Tom Scott, director of marketing for FN America. “The new website is a critical component of our brand strategy and what customers will notice immediately is the ability to easily navigate to their ideal firearm or area of interest.”
Visitors can view the 'Why buy FN?' page to learn more about the firearms manufacturer—and find out which FN products are currently under U.S. military contracts.
Additionally, categories for concealed carry, tactical, home defense, competition, military and law enforcement firearms and accessories have been incorporated—making product information easily accessible. Within each product page are complete product specifications, an image gallery with 360-degree image rotation as well as related products.