Birth of a Sierra MatchKing

by
posted on December 15, 2016
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
title-sierra.jpg
In this article, Carroll Pilant takes us on a behind-the-scenes look at the assembly line for the venerable MatchKing bullet, a favorite of high power and long distance shooters.

null
The original Sierra manufacturing plant in Whittier, CA.
In the late 1940s, three aircraft machinists, Frank Snow, Jim Spivey and Loren Harbor rented machine space to produce precision rivets for the aircraft industry along with fishing rod guides and rifle front sight ramps. Due to the war shortage of bullets for sportsmen, Snow began manufacturing match rifle bullets. Before long, they were selling a 53-grain match bullet to the Hollywood Gun Shop, which are still in production today as the Sierra #1400 53-grain MatchKing. The California-based company quickly outgrew several facilities before they moved to a new plant in Santa Fe Springs, CA, in 1963.

In 1968, the Leisure Group bought Sierra Bullets and hired Robert Hayden as President to run Sierra. Hayden was a mechanical engineer working for Remington Arms at Lake City Army Ammo plant. He remained the president of Sierra until his retirement in 2012.

In the early 70s, Lee Jurras of Super Vel and Auto Mag fame, approached Sierra about making handgun bullets capable of being driven at higher velocities than other bullets available at that time. In response, Sierra started making a .38-caliber 110-grain Hollow Cavity bullet for Super Vel, followed by several other calibers soon after.

In 1990, Sierra relocated to Sedalia, MO, where they remain today. They employ over 100 people including five full-time ballistic technicians who answer daily reloading and firearms questions by both phone and e-mail.

All Sierra bullets begin life as a strip of gilding metal—a copper alloy consisting of 95 percent copper and 5 percent zinc. To meet Sierra’s strict quality requirements, our gilding metal requires three times more dimensional and quality control standards than is considered standard in the copper manufacturing industry.

null
Figure 1.

A blanking press stamps out a uniform disc and forms the cup that will be drawn into the MatchKing jacket (Figure 1). The cup is then polished and sent to a draw press to be drawn into a jacket that is longer than needed for the future MatchKing, thus allowing for the trim process. Press operators constantly check concentricity to make sure we have only quality jackets. The jackets then go to a trimmer (Figure 2) where they are visually inspected again.

null
Figure 2.

After being polished a second time, the jacket travels to the bullet press. In the meantime, 80-pound lead billets are being extruded into lead wire for the cores where great care is taken so that the core wire is not stretched. The core wire is lightly oiled before continuing to the bullet press to be swaged.

null
Figure 3.

The lead core wire and trimmed jacket meet at the bullet press where the first stage forms a boattail on the jacket. The lead core is then formed on top of the bullet press and fed down into the jacket. In one stroke of the press, the MatchKing is formed (Figure 3).

null
Figure 4.

Quality control technicians pull samples from each lot of MatchKings to make sure they meet Sierra’s stringent standards. Samples are then sent to Sierra’s 300-meter underground test range (Figure 4) to be shot for accuracy on mechanical mounts referred to as "unrestricted return to battery rests" that Sierra designed and built in-house.

null
After inspection, the bullets are placed in the familiar green box along with reloading labels. They are then shrink-wrapped and shipped all over the world.

Learn more about Sierra Bullets at www.sierrabullets.com.

Latest

Akron Nov12 2026 Lede1
Akron Nov12 2026 Lede1

Collegiate Rifle: Akron Turns Up the Heat in Fairbanks

Akron sets two school records in Alaska as the red-hot Zips climb to No. 9.

Peterson Crushes DMR Field, Wins 2026 Gas Gun Show Series Finale

Scott Peterson won the overall and DMR titles at the Gas Gun Show Series Finale in Oklahoma while Kalani Laker took Recce.

Collegiate Rifle: VMI Shatters Six Program Records in Win Over John Jay

VMI broke six program records against John Jay, led by a 4623-233X mixed aggregate and Darian Tweedell’s school-record 593-41X in air rifle.

Geoff Bushelle Wins Third Illinois F-Class State Championship

Geoff Bushelle fired a score of 1000-79X to win F-Open and Mike Catena topped F-T/R at the 2026 Illinois F-Class State Championship.

New: Springfield Armory Echelon 4.0FC Comp 9 mm

Springfield Armory’s new Echelon 4.0FC Comp 9 mm handgun combines a full-size grip, compact slide and integral compensator.

Familiar Faces, Fresh Records: 2001 National Matches

The 2001 National Matches saw Brian Zins continue his pistol dominance, David Tubb win a record ninth high power title and Gallagher earn a third long-range crown.



Get the best of Shooting Sports USA delivered to your inbox.