Vista Outdoor Promotes Jason Vanderbrink To CEO Of Sporting Products

Jason Vanderbrink is the new CEO of Sporting Products at Vista Outdoor.

by
posted on April 12, 2023
JVB Vistaceo 1
Vista Outdoor Sporting Products CEO Jason Vanderbrink, pictured above, has been with the company since 2005.
Vista Outdoor

Vista Outdoor Inc., which is the parent company of 41 brands that manufacture and market sporting and outdoor products to consumers worldwide, recently announced the elevation of Jason Vanderbrink to Chief Executive Officer of Sporting Products. The promotion is effective immediately.

Vanderbrink, a respected industry veteran, has been with the company since 2005, holding multiple senior positions during his tenure, including senior vice president of sales and president of sporting products.

“Jason and his team have significantly expanded the size of the ammunition business, revived Remington and built a culture of conservation and service,” Vista Outdoor Interim CEO Gary McArthur said. “Jason’s promotion is a testament to our future confidence in the business, and I’m excited for Jason to take a larger role in the near term and ultimately lead an independent company later this year.”

Under the leadership of Vanderbrink, Vista Outdoor has successfully acquired and integrated Remington Ammunition and HEVI-Shot to complement existing legacy brands, including Federal Ammunition, CCI, Speer and Alliant Powder. Adding value to the overall consumer experience is also a driver for Vanderbrink—under his leadership, innovations such as Federal’s superior performing Terminal Ascent hunting bullet and new cartridges like Federal’s 30 Super Carry and Remington’s new 360 Buckhammer are making waves in their respective markets.

Vanderbrink earned his bachelor’s degree from Saginaw Valley State University and his master’s degree from Missouri State University, along with completing the advanced management and leadership program at Oxford University.

“I am excited to continue to lead the ammunition business as we are about to chart our own course as a stand-alone company,” Vanderbrink said. “We have a great team of dedicated employees throughout the organization with an unmatched focus on building, selling, and marketing the best American made ammunition. The needs of our customers are our number one priority whether it be hunting, target shooting, personal protection or law enforcement.”

Learn more about Vista Outdoor at vistaoutdoor.com.

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