WATCH: Winchester Ammunition Pushing Limits Of Shotshell Innovation

Watch this “American Rifleman Television” segment to learn more about how Winchester Ammunition innovates in the shotshell marketplace.

by
posted on March 1, 2024

Winchester has been a household name for more than a century and the company puts a premium on keeping itself at the top of the shotshell marketplace. Recently, “American Rifleman Television” sat down with the folks from Winchester to learn more about how it develops and produces some of the best shotgun ammunition in the world. (Watch the video above or at YouTube.)

“One of the incredible things about Winchester is that, every day, we’re pushing the limits, trying to innovate and find new and better ways to do things,” Winchester Ammunition Marketing Manager Nathan Robinson said. “Winchester’s been such an integral part of the culture of America, and we’re doing our part as stewards of that brand to try to continue that.”

Kim Rhode
“Winchester literally helped me become who I am today,” Winchester shooter, six-time Olympic medalist and NRA Board Member Kim Rhode said. “I just think of the pallets and pallets of ammo that I shot through in my life. I think it's something like three or four million rounds.”

 

One of Winchester Ammunition’s best-known products is the AA shotshell. Since its introduction, the AA target load has been a fan-favorite for clay target shooters.

“Winchester AAs came out back in the 1960s and were really a revolutionary shell at the time,” Jimmy Wilson, product manager at Winchester Ammunition said. “They used a one-piece plastic wad. They had a plastic hull that was extremely strong. It was made of polymers that were high-strength polymers and could take many, many reloads. The secret to the AAs that really made them a performer was the hard shot.”

Six-time Olympic medalist Kim Rhode is a huge fan of the Winchester AA shotshell, having used it for many years.

Rhode’s journey with Winchester Ammunition began when she was 10 years old. A Winchester employee named Sandy Wood met her at a shooting event in California. By age 13, Rhode had won her first world championship in American skeet. The rest is history—six Olympic medals—including three golds while competing in double trap, bunker trap and international skeet—plus a slew of International Shooting Sport Federation gold medals and Pan American Games gold medals.

“Winchester actually developed the international [AA] shell for me, before they even had an international shell on the market,” Rhode said. “It was designed for me to be able to practice with. It started off as a reload for me and my father, and from there it just progressed. [Winchester] took that load and developed into what it is today. They literally listened to the shooters—what do they need, what are they looking for, etc. That’s really how this all got started.”

To watch complete segments of past episodes of “American Rifleman Television,” go to americanrifleman.org/artv. For all-new episodes of “American Rifleman Television,” tune in Wednesday nights to Outdoor Channel 8:30 p.m. and 11:30 p.m. Eastern Standard Time. Go to winchester.com to learn more about Winchester Ammunition.

Latest

50Thanniversary SA M1A 3
50Thanniversary SA M1A 3

New: Springfield Armory Limited-Edition M1A 50th Anniversary Rifle

Springfield Armory celebrates 50 years of making the M1A with a special limited-edition model that combines historic significance with modern craftsmanship.

New: MDT Cyke-Pod Case

MDT describes this new case for its Cyke-Pod rifle bipod lineup as a “practical and sturdy carrying solution.”

Results: 2024 USA Shooting Rifle And Pistol Nationals

Rifle and pistol champions were crowned at 2024 USA Shooting Rifle & Pistol Nationals, a week-long event that brought together competitors of all skill levels at Ft. Moore, Ga., Jun. 24-30.

Pistol And Smallbore Only: 1947 National Matches

At the 1947 National Matches, Army shooter Joe Benner became the first competitor at the NRA National Pistol Championship to score more than 2600 points in the three-gun aggregate.

2024 Daisy BB Gun Nationals: Promoting The Spirit Of Competition

At the Daisy BB Gun Nationals, young people shoot and compete with the involvement of adult coaches and families, making it a truly inspiring event. The 2024 competition was the biggest in its 57-year history.

Third Annual Remington Shoot To Cure Fundraiser In Arkansas This September

Remington Ammunition’s 2024 Shoot to Cure sporting clays fundraiser to benefit children’s hospitals and disease research will be held in Lonoke, Ark., on Sept. 20.

Interests



Get the best of Shooting Sports USA delivered to your inbox.