Beretta Holding Acquires Holland & Holland

by
posted on February 1, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
beretta-holland-2.jpg

According to a Feb. 1, 2021 press release, Beretta Holding has signed an agreement for the acquisition of 100 percent of Holland & Holland Ltd., which takes effect immediately. The terms and conditions of the acquisition were not disclosed.

Beretta Holding acquires Holland & Holland


A company well known for its high quality firearms, Holland & Holland is one of the foremost brands in the history of British gunmaking, serving clients with the handmade shotguns and rifles that rank among the world’s finest.

Beretta Holding has been looking to acquire a premium luxury brand. Holland & Holland is a fitting partner, fulfilling all the elements of fine gunmaking: rich history, independent manufacturing facilities and outstanding products.

Included in the deal is the prestigious Holland & Holland Shooting Ground, which is located in West London. Some of the finest shooting facilities available in the United Kingdom are located there.

Committed to the shooting sports, Beretta Holding has a long, proud history of investing in brands that come under its umbrella, and will continue to do so with the acquisition of Holland & Holland.

Beretta Holding wishes to preserve the heritage of Holland & Holland in the United Kingdom with a high dedication to skilled craftsmanship.

Says Pietro Gussalli Beretta, president and CEO of Beretta Holding:

“This is a truly exciting development and a great achievement for the Beretta family, further increasing the Group’s international footprint. Faced with the Brexit challenges, I am very pleased to increase our direct presence in the important U.K. market, where we are already active with our well-established distribution subsidiary.”

Learn more about Holland & Holland.


Read more: Fiocchi Acquires Ammo Manufacturer Baschieri & Pellagri

Latest

Toddhitch 1
Toddhitch 1

Todd Hitch Repeats as NSCA U.S. Open Winner

Todd Hitch wins NSCA U.S. Open Main Event for the second straight year, leading a strong week for Team Remington.

Beretta B22 Jaguar Tac Metal Available Now, Metal Competition Coming Soon

Beretta’s B22 Jaguar rimfire line launches with the $749 Tac Metal shipping now and the $969 Metal Competition arriving later.

Lanny Barnes Wins High Lady Title At 2026 Rocky Mountain 3-Gun

Lanny Barnes won High Lady in Open at the 2026 Rocky Mountain 3-Gun Championship, finishing sixth overall at the NRA Whittington Center.

Krause Adds Grand American Handicap Title to 2025 Singles Crown

Krause’s second ATA title in back-to-back years highlights an impressive performance by Team Remington at the 2026 Grand American.

New: Federal Master Class 20-Gauge Loads

Federal has added two 20-gauge loads to its Master Class sporting clays shotshell line, both shipping now at $16.99 per box.

Randi Rogers Rediscovers Rifle Competition at 2026 NRA Faces of Freedom ARC Regional Championship

Team Ruger’s Randi Rogers and Gordon Carrell deliver standout performances at NRA Faces of Freedom ARC Regional Championship in South Dakota.

Interests



Get the best of Shooting Sports USA delivered to your inbox.