Norma: Beretta Investing $60M In New U.S. Ammo Manufacturing Facility

Beretta Holding Group increasing U.S. presence after acquiring Norma Precision with $60 million investment for ammo manufacturing and distribution facility in Savannah, Ga.

posted on November 14, 2022
Berettainvest Norma Nov 2022 1
Above: Beretta Holding S.A. commits to invest $60 million for new U.S. manufacturing facility.
Norma Precision

Beretta Holding Group is investing $60 million in a new ammo manufacturing facility in Georgia for Norma Precision.

According to a November 10 press release on the Norma Precision website, Dott. Pietro Gussalli Beretta, the president and CEO of Beretta Holding S.A., announced the plans of Beretta Holding Group to “further increase its strong presence in the U.S., through its recent acquisition of Norma Precision, investing $60 million in a state-of-the art manufacturing and distribution facility for ammunition to be located in Savannah, Georgia.”

Norma Precision will construct a 300,000-square-foot facility that will handle everything from ammo manufacturing and assembly, all the way to distribution activities.

The Beretta Holding Group is one of the oldest family-owned businesses in the world at nearly 500 years. Operating more than 15 manufacturing sites across the globe, Beretta Holding earns more than $1.5 billion in annual revenue.

The new Norma facility and the addition of ammunition to its stateside operations will increase Beretta’s already extensive footprint in the United States. The Beretta Holding Group currently employs nearly 1,000 employees in the U.S. through its subsidiaries Beretta USA, Benelli USA, Burris, Steiner eOptics and Norma Precision. It also operates two flagship Beretta stores that are located in Dallas and New York.

“I am delighted to announce our commitment to invest $60 million through our newly acquired U.S. ammunition subsidiary, Norma Precision. Together with my Family and Beretta Holding, we are very proud to add ammunition manufacturing to our U.S. presence. That is a very special moment as we can now provide our loyal and dedicated U.S. customers with a full range of locally manufactured premium products spanning from firearms to ammunition and optics, all united under the same Group,” the President and CEO of Beretta Holding S.A., Dott. Pietro Gussalli Beretta, said. “We are also supporting the local economic network by creating hundreds of new jobs.”

Learn more about Beretta and Norma Precision.


Hancock Morrocco 2024 2
Hancock Morrocco 2024 2

ISSF World Cup: Vincent Hancock Collects Men’s Skeet Silver Medal In Morocco

Federal Ammunition’s Vincent Hancock earned an ISSF World Cup silver medal in Men’s Skeet, plus Skeet Mixed Team gold with teammate Kim Rhode at the 2024 competition in Rabat, Morocco, Feb. 4-13.

Catching Up With Olympic Medalist Mary Tucker

Tokyo 2020 silver medalist Mary Tucker is aiming for gold in Paris this summer.

Collegiate Rifle: Akron Misses The Mark At NCAA Qualifier

Akron senior Gavin Perkowski has a solid chance at an individual NCAA championship invitation after the Zips competed at the 2024 NCAA rifle qualifier held in Columbus, Ohio, Feb. 17.

Steel Challenge Shooting Strategies: Pendulum

Many Steel Challenge shooters consider the Pendulum stage to be the most difficult of the eight official SCSA classifier stages.

USA College Clay Target League Announces First Trapshooting National Championship

The USA College Clay Target League’s first-ever Trapshooting National Championship will be held at Brittany Shooting Park in Bunker Hill, Ill., Nov. 1-3, 2024.

Hancock, Rhode Earn Skeet Mixed Team Gold Medal At 2024 ISSF Shotgun World Cup Rabat

U.S. skeet shooters Vincent Hancock and Kim Rhode top Skeet Mixed Team leaderboard at 2024 ISSF World Cup in Rabat, Morocco, Feb. 12.


Get the best of Shooting Sports USA delivered to your inbox.