Winchester’s New ‘Shoot United’ Initiative Introduces Shooting Sports To Newcomers

by
posted on November 30, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Winchester Ammunition's new Shoot United initiative is all about sharing the shooting sports and hunting to the uninitiated. Many of us cherish time spent with family and friends enjoying target shooting and hunting, now Shoot United will showcase the shooting sports and the outdoors to a wide variety of people hailing from different walks of life.

Shoot United initiative from Winchester
“More people than ever before participate in target shooting and hunting. These sports are fun and appealing,” said Brett Flaugher, president of Winchester Ammunition. “People need to hear the stories of how these activities have a positive impact on our lives and relationships.”


Sharing positive messages regarding firearms ownership and shooting to people beyond its core audience is a key goal for Winchester and Shoot United. Here is how Winchester Ammunition describes the new program.

Shoot United is a dynamic initiative designed to promote all that’s wholesome and healthful about the shooting sports and responsible firearm ownership. It’s time spent outdoors with family and friends. It’s competition. It’s one of the most fun and safe recreational activities in the country. The mission is to drive awareness and activate new participants to the sport by sharing engaging and educational content as well as providing resources where people can learn how to participate in the shooting sports and hunting activities.
Winchester Deer Season
Shoot United is intended to be a resource for people who may have never been exposed to firearm ownership, as well as new gun owners.


There are more than 60 million adults that participate in the shooting sports each year. And it's not just the grown-ups having all the fun—target shooting is one of the fastest-growing high school sports in the United States. “More people than ever before participate in target shooting and hunting. These sports are fun and appealing,” said Brett Flaugher, president of Winchester Ammunition. “People need to hear the stories of how these activities have a positive impact on our lives and relationships. That’s what we plan to do—share these stories with an even broader audience and continue to nurture a diverse participation.”

The company says it plans to share engaging content in nationwide media through 2023. Shoot United will also release content through its own digital and social media channels. The content should entertain, inform and foster a healthy and transparent dialogue. In addition, grassroots events will be coordinated throughout the United States for people to join, with the mission to drive awareness and introduce new participants to the sport.

To learn more, visit ShootUnited.com. For the latest from Winchester Ammunition, visit winchester.com.


Read more: Hillsdale College Will Host 2022 Rifle Junior Olympic Championships

Latest

Usashooting 2025Sept 1
Usashooting 2025Sept 1

U.S. Shotgun Team Reigns Supreme in 2025 International Season

Team USA’s shotgun athletes have captured 34 international medals in 2025, showcasing excellence from Olympic legends to junior stars

Review: Springfield Armory SAINT Victor 5.56 Rifle

Springfield Armory’s SAINT Victor 5.56 is loaded with enhancements that make it a strong contender as an all-purpose, AR-style rifle

Remington’s .22 Short Rimfire Ammo is Back

Remington brings back the .22 Short rimfire with updated loads for plinking, pest control and beginner training.

SK Customs Unveils ‘Kingdom of Atzlán’ Colt 1911 Series Honoring Aztec Heritage

SK Customs’ new .38 Super Colt 1911 handgun series blends Aztec mythology with handcrafted firearm artistry

Drew Cup Selection: U.S. Juniors Set Sights on Prestigious International Smallbore Showdown

The 2025 Drew Cup brings elite international smallbore competition to U.S. soil, where junior shooters compete for national pride via a postal qualifier

Competitors’ Corner: September 2025

Highlights from the September 2025 issue of Shooting Sports USA, the NRA’s competitive shooting journal

Interests



Get the best of Shooting Sports USA delivered to your inbox.