Olin-Winchester Taking Ownership Of White Flyer Targets

Olin Corp., parent company of Winchester Ammunition, is acquiring the assets of White Flyer Targets.

by
posted on August 25, 2023
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Whiteflyer Winch 1
The White Flyer AA target, pictured above, has been used at the Grand American World Trapshooting Championship and NSSA World Skeet Championships for decades.
White Flyer Targets

Olin Corporation recently announced the existence of an agreement to acquire the assets of White Flyer Targets, LLC, a company well known as North America’s preeminent leader in recreational trap, skeet and sporting clay targets.

The plan is to combine White Flyer with the Winchester Ammunition business.

The acquisition includes White Flyer’s five state-of-the-art manufacturing facilities in Coal Township, Pennsylvania, as well as Dalton, Georgia, and Webb City, Missouri, plus Knox, Indiana, and San Bernardino, California. Additionally, White Flyer’s recently announced ECO FLYER target product line will be included in the deal.

“We are extremely excited to bring together these two leading brands to serve the millions of people who participate in competitive and recreational shotgun shooting sports,” Brett Flaugher, the president of Winchester Ammunition said. “The combination of Winchester and White Flyer should enhance the continued growth of trap, skeet, sporting clays and other shotgun sports. This acquisition offers the unique opportunity to provide comprehensive ammunition and clay target solutions for the thousands of shooting ranges across America.”

Robert Lippert, president and chief executive officer of Reagent Diversified Holdings, Inc., owner of White Flyer Targets, LLC, said, “Winchester is the perfect choice to take ownership of our iconic brand. The pride our employees have in White Flyer Targets, LLC, will only expand as they are welcomed into the Winchester team. We are confident that shooting sports, overall, will benefit from this pairing.”

The transaction is contingent on Olin’s completion of confirmatory due diligence, definitive agreements, and final approval of both companies’ Boards of Directors. The transaction is not expected to require any premerger filings and is expected to be completed in the fourth quarter of 2023. Olin would fund the transaction with cash on hand and anticipates that the transaction would be immediately accretive to Olin’s shareholders.

Learn more about Winchester Ammunition and White Flyer Targets.

Latest

Federal Ballistic AE App 1
Federal Ballistic AE App 1

Federal Ballistic AE App Update Puts Data on One Screen

Federal’s updated Ballistic AE app puts its heads-up display and DOPE chart on one screen and pairs with Bluetooth wind meters like the Kestrel.

New for 2026: Hornady Reloading Products

Hornady’s reloading lineup now includes the Lock-N-Load Classic Pro Accuracy Kit, the Jet Blower, a Universal Mounting Plate and 6.8 Western components.

New: ZeroTech Trace X 5-25X 56 mm FFP RMG-H MRAD Illuminated Riflescope

ZeroTech’s Trace X 5-25X 56 mm pairs an illuminated FFP MRAD reticle with 0.1-MRAD turrets and a zero stop for long-range competitors.

Beretta and La Vallée Build a Shotgun You Can See Into

Beretta and watchmaker La Vallée have unveiled the SO10 Kronos, a one-off sidelock with sapphire-windowed sideplates built for Beretta’s 500th anniversary.

Chad Heckler Wins Limited Title at 2026 IPRF World Championship

Chad Heckler hit 171 of 200 shots to edge JC Robertson by two impacts and win the IPRF Limited world championship.

New: Springfield Armory Echelon Pro 9 mm Pistols

Springfield Armory’s Echelon Pro Comp brings an integral compensator, laser-sculpted grip texture and a steel magazine well to the 9 mm Echelon.

Interests



Get the best of Shooting Sports USA delivered to your inbox.