Winchester Announces Licensing Agreement With Barepelt Vests

Barepelt Vests has signed as a new Winchester licensee. Barepelt’s high-tech vests have quickly become popular with clay target shooters.

posted on October 12, 2023
Barepelt Winch 1
Erich Roden founded Barepelt during his search for ways to move and perform better in sporting clays competition.
Winchester/Barepelt Vests

Winchester recently announced a new licensing agreement with Barepelt, a company that has quickly gained a reputation as a premier vest brand for those who participate in the shooting sports.

Founded in 2020 by Erich and Heather Roden, Barepelt’s technology-focused shooting vests that “perform in all the elements of clay target shooting.”

More details about Barepelt Vests: “Erich Roden is a firefighter, competitive sporting clays shooter and functional fitness advocate. He founded Barepelt during his quest to find ways to move and perform better at all three. Roden quickly realized that clay target shooters are also top athletes, as they must swing a shotgun for several hours at a time, at 50 different pairs or more in varying temperatures and elements—all while operating at peak mental performance.”

“We are excited to be aligned with Winchester, one of the most iconic brands in the world,” Erich Roden, founder of Barepelt said. “Our customers have a deep passion for the shooting sports and Winchester will no doubt be extremely popular when choosing their designs. I fully expect to see more Winchester-Barepelt branded vests on shooting ranges in the future.”

Customers can find and order Winchester-Barepelt vests by visiting and clicking on “vests,” or simply type in “Winchester” in the search function. Multiple Winchester logos are also available to create custom designs, including the Winchester Horse and Rider, AA shotshell logo, Winchester chisel script and more. Customers can find the logo options by clicking on any vest in the vest section.

“The Barepelt vests are customizable and are extremely popular among individual shooters and youth teams,” Jason Gilbertson, director of marketing for Winchester Ammunition said. “We look forward to working with Barepelt in rolling out custom Winchester vests to the shooting public. Their co-branded vests are already out at events and worn proudly by Team Winchester members Zach Kienbaum, Desirae Edmunds, Theo Ribbs and Eric Harvey.”

Learn more about Winchester and Barepelt Vests.


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