Beretta Holding Acquires Holland & Holland

by
posted on February 1, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
beretta-holland-2.jpg

According to a Feb. 1, 2021 press release, Beretta Holding has signed an agreement for the acquisition of 100 percent of Holland & Holland Ltd., which takes effect immediately. The terms and conditions of the acquisition were not disclosed.

Beretta Holding acquires Holland & Holland


A company well known for its high quality firearms, Holland & Holland is one of the foremost brands in the history of British gunmaking, serving clients with the handmade shotguns and rifles that rank among the world’s finest.

Beretta Holding has been looking to acquire a premium luxury brand. Holland & Holland is a fitting partner, fulfilling all the elements of fine gunmaking: rich history, independent manufacturing facilities and outstanding products.

Included in the deal is the prestigious Holland & Holland Shooting Ground, which is located in West London. Some of the finest shooting facilities available in the United Kingdom are located there.

Committed to the shooting sports, Beretta Holding has a long, proud history of investing in brands that come under its umbrella, and will continue to do so with the acquisition of Holland & Holland.

Beretta Holding wishes to preserve the heritage of Holland & Holland in the United Kingdom with a high dedication to skilled craftsmanship.

Says Pietro Gussalli Beretta, president and CEO of Beretta Holding:

“This is a truly exciting development and a great achievement for the Beretta family, further increasing the Group’s international footprint. Faced with the Brexit challenges, I am very pleased to increase our direct presence in the important U.K. market, where we are already active with our well-established distribution subsidiary.”

Learn more about Holland & Holland.


Read more: Fiocchi Acquires Ammo Manufacturer Baschieri & Pellagri

Latest

2025Issfworld Shotgun 1
2025Issfworld Shotgun 1

Hancock, Simonton Complete American Sweep at 2025 ISSF World Championship Shotgun

Vincent Hancock and Samantha Simonton claimed gold in men’s and women’s skeet, leading Team USA to a dominant sweep at the 2025 ISSF World Championship

How The MidwayUSA Foundation is Reshaping Youth Shooting Sports

Financial infrastructure and strategic giving are transforming how America supports its youth shooting sports teams

Collegiate Rifle: Akron Rifle Team Delivers Personal Bests in Home Opener vs. No. 10 Memphis

In their Oct. 12 home opener, Akron rifle put on a strong performance against No. 10-ranked Memphis, with nine out of 12 shooters achieving season or career-best scores

Historic Wins Across the Board: 1981 National Matches

The 1981 National Matches delivered major milestones across pistol, smallbore and high power—fueled by renewed federal support and fierce competition.

Results: 2025 World Speed Shooting Championship

Jesse Misco breaks 50-second barrier in Rimfire Rifle Optics at 2025 WSSC, setting a new world record and multiple stage records at Talladega

Trigger Control Tips for Rifle Shooters

Learn how to fire when your rifle is steady, with smooth, controlled trigger pressure that doesn’t disturb your aim



Get the best of Shooting Sports USA delivered to your inbox.