Metal Madness And SK Ammunition Join Forces

by
posted on September 21, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
mp22-1.jpg

What started with SK Ammunition handing out 5,000 rounds of ammo at the first-ever Metal Madness Shootout last October has morphed into a full-blown sponsorship. Earlier this week, Metal Madness founder Ed White announced that SK has been named the official ammunition sponsor for the Metal Madness Shooting Sports Association.

“It is an honor to be supported by such a great company,” said White.

As a shooting discipline, Metal Madness emphasizes accuracy and speed. Since its introduction, the sport has attracted shooters of all ages and skill levels. 

The SK partnership isn’t the only big news to come from the folks at Metal Madness over the past few weeks. On Thursday, September 2, White announced that Metal Madness will upgrade its youth program to the Scholastic Action Shooting Program (SASP) format, which he said will provide junior shooters more opportunities to participate in other shooting disciplines.

In June, the 2021 Metal Madness Shootout at Grand Rivers Shooting Range in Grand Rivers, Ky., attracted 240 competitive shooters that traveled from as far as Alaska, and boasted more than $10,000 in prizes. Twenty-nine competitors were under the age of 18.

The Fall Metal Madness Shootout at Grand Rivers is scheduled for October 9–10. White told me that nearly 500 people are planning to attend, along with a laundry list of sponsors that includes some big names such as Ruger, Lapua, Tandemkross, Devil Dog Arms, Hunters Gold HD, CWA, Vortex, Lancer Tactical, Tippmann Arms, SK Ammunition and Crazy Quail.

“For the Fall Shootout, we have added 12 more chances to win a bracket,” said White. “We are expecting close to 500 guns to register for the match.”

You can register for the Fall Metal Madness Shootout here.

Learn more about SK Ammunition at sk-ammunition.com. Interested in starting a Metal Madness team or becoming a coach? Visit the website at mmssa.net.


Read more: All About Metal Madness Xtreme

Latest

Powell Fed May2026 1
Powell Fed May2026 1

Team Remington’s Powell Three-Peats at NSCA Northeast Regional in Front of Record Crowd

Brandon Powell broke 186 of 200 to win his third straight Main Event at the NSCA Northeast Regional, the biggest in the series’ history.

New: Springfield Armory Echelon Alpha 4.0C

Springfield Armory expands its Echelon line with the compact 4.0C Alpha chambered in 9 mm and starting at $599 with three available variants.

Cultivating a Good USPSA Culture: It Starts at Your Home Club

Jodi Humann breaks down the three pillars of a thriving USPSA club: competitor etiquette, consistent rule enforcement and welcoming, shared leadership.

WOOX Is Building Out Its Hickory, N.C., Facility

WOOX breaks ground on a Hickory, North Carolina, manufacturing expansion this month, scaling production of its walnut and laminate gunstocks through the end of 2026.

New: Safariland Incog XS Holster

Safariland and Haley Strategic Partners launch the Incog XS, a single-clip IWB holster engineered for sub-compact and micro-compact pistols.

Ask NROI: USPSA Range Commands, Back Straps and What’s Coming in 2026

Troy McManus answers questions about USPSA range commands, aftermarket back strap restrictions and previews upcoming NROI certification and seminar plans.

Interests



Get the best of Shooting Sports USA delivered to your inbox.