Bianchi Leather Refreshes Logo, Builds New Website

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posted on October 27, 2021
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Bianchi, a Safariland brand, has announced a new website and logo to celebrate the evolution of the storied brand. Bianchi’s reputation for reliability and innovation is a hallmark of the company, and the name Bianchi has long been a pillar in the firearms industry.

The revitalization of the Bianchi Leather brand comes with a new website, which the company says is a streamlined way for customers to find the perfect fit for their firearms. The new site will be the hub for Bianchi customer service and will also showcase stories from a diverse group of people. These stories will highlight how Bianchi products support their lifestyle choices.

Additionally, Bianchi has refreshed its logo. Paying homage to Bianchi’s commitment to public servants and its roots in the American West, the logo represents the potential that the brand offers for those who carry concealed or in the field.

Says Brad Williams, president of Safariland Group:

“Since its founding in 1958, Bianchi has been the benchmark for leather holsters. Now Bianchi is adding to our line to meet the needs of both experienced and new gun owners. We’re bringing back the spirit of innovation in leather, expanding our catalog to include more EDC fits, and refining the classic carry designs that have won devoted fans in the law enforcement and tactical communities and are bringing Bianchi’s potential to a wider audience—to anyone who wants to live life protected.”

Check out the new Bianchi Leather website for yourself at bianchileather.com.


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