New: Benelli Ethos Upland A.I. 12-Gauge, 20-Gauge Shotguns

Benelli Advanced Impact (A.I.) technology is available for its Ethos Upland 12- and 20-gauge shotguns. Inside the barrel is where the magic happens.

by
posted on March 5, 2025
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Benelli Ethos AI Upland 1
Benelli Advanced Impact (A.I.) barrels, seen here on the new Ethos Upland A.I. semi-automatic 12-gauge shotgun, produce a more uniform and tighter shot string and, according to Benelli USA, “up to 50% more penetration on target.”
Photo courtesy of Benelli USA

Benelli is updating its Ethos Upland shotgun lineup with the introduction of new Ethos A.I. 12-gauge and 20-gauge models, each sporting the company’s Advanced Impact (A.I.) barrel engineering technology.

Benelli Ethos Upland A.I.
The new Ethos Upland A.I. semi-automatic shotgun from Benelli presents the perfect blend of fine Italian craftsmanship and cutting-edge firearm technology. Besides the A.I. barrel technology, the Ethos Upland A.I. comes with the Progressive Comfort recoil-reduction system that self-adjusts for recoil reduction dependent on load power. (Photo courtesy of Benelli USA)

 

More from Benelli about Advanced Impact barrels in the Ethos Upland A.I.: “The new A.I. barrel technology employs a unique bore contour that, combined with the equally new A.I. CRIO choke tubes, delivers up to 50% greater on-target penetration when compared to standard shotgun barrels. Using typical shotshell loads, the A.I. system produces higher velocities and downrange energy than the same load in a conventional shotgun barrel. This means pellets hit harder and go deeper into the target, and the A.I. CRIO choke design ensures a denser and more uniform payload. In short, the Ethos Upland A.I. is a refined, high-performance hammer upland hunters need for those early-breaking birds.”

Retaining its classical form, the new Ethos Upland A.I. pairs an elegant AA-grade satin walnut stock and fore-end with a brushed gray receiver, along with a 28-inch ported gloss black barrel that sports Benelli’s BE.S.T. finish for durability.

The Ethos Upland A.I. is available in both 12-gauge and 20-gauge with three-inch chambers and 4+1 capacity. Adjustable for drop and cast for a custom fit, the shotgun also features Benelli’s Progressive Comfort recoil-reduction system. Plus, an enlarged bolt handle and bolt release allow for simple operation—even while wearing gloves.

Extended nickel A.I. choke tubes in cylinder, improved cylinder, modified, improved modified and full are also included.

MSRP for the new Benelli Ethos Upland A.I. is $3,099 for both 12-gauge and 20-gauge models. Learn more at benelliusa.com.

Latest

2026 Randle Team 1
2026 Randle Team 1

2026 NRA National Smallbore Prone Championship Team Day Results

Black Hawk Rifle Club swept all three conventional prone team places on Sunday, and the three F-Class teams finished within two points at the Cardinal Shooting Center.

All About The 48th Annual ATA Southwestern Grand

The 48th Annual ATA Southwestern Grand runs Sept. 7-13 at the Kansas Trapshooting Association homegrounds, with pre-squadding closing Sept. 5.

U.S. Team Wins FITASC Gold in Lisbon

Derrick Mein led the U.S. to Men’s Team gold at the 48th World FITASC Championship in Lisbon, where Tom Seay topped the individual leaderboard.

Rhode Golden, Simonton Silver in Women’s Skeet at 2026 ISSF World Cup Hangzhou

Kim Rhode wins gold and Simonton silver for a one-two punch on the women’s skeet podium in China.

NRA, Ammunition Depot Partner to Back Second Amendment Court Fights

NRA and Ammunition Depot partner to expand support for Second Amendment litigation.

X-Counts Decide Again at 2026 NRA National Smallbore Championship

Mike Carter wins the metallic prone aggregate on X-count after tying Wesley Shumaker at 3193, while Sam Pagliari leads F-Class Day 2 by a point.

Interests



Get the best of Shooting Sports USA delivered to your inbox.