Coming Soon: Federal Custom Ammo Shop

by
posted on April 23, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
federal-custom-shop1.jpg
Federal plans to launch its highly-touted Custom Ammo Shop this summer, and if you are headed to Indianapolis later this week for the 2019 NRA Annual Meetings and Exhibits you can catch a sneak peak of the new service. Billed by Federal as "revolutionary," Custom Shop ammunition will include products not listed in the company catalog.

Essentially, Federal Custom Shop ammunition will be built to customer needs. Each round will be handloaded by Federal engineers in a state-of-the-art reloading workshop. Extra quality checks will ensure consistent accuracy and velocity for optimum performance. At final inspection, loads are hand-checked once again and cleaned before packing. And so this custom ammo doesn't get mixed up on your ammo shelf, the packaging is personalized.

At launch, there will be several centerfire rifle offerings in a variety of bullet and caliber options. Bullet choices include favorites such as Federal, Nosler, Sierra, Berger, Swift and more. You can choose from up to 10 different bullets and from over 10 different cartridges. Additionally, there will be shotshell loads available, such as Tungsten Super Shot offerings for hunting. More specific info is forthcoming.

For more information, visit Federal in Indy at the NRA Annual Meetings at Booth #4955. Not attending the NRA Annual Meetings? Sign up for the Federal e-newsletter for updates on when the Custom Shop will open. Visit the Federal homepage at www.FederalPremium.com, scroll down to the bottom and click Get the Latest to sign up.

Latest

Stoeger Thinline 1A
Stoeger Thinline 1A

New: Stoeger STR-9 Thinline+

Stoeger’s STR-9 Thinline+ keeps a one-inch profile while adding a ported barrel, optic support and 19+1-round capacity.

Kayle Browning Opens 2026 With Trap Gold in Abu Dhabi

Federal’s sponsored shooter Kayle Browning delivered a flawless final to win women’s trap gold as U.S. shooters posted multiple podium finishes in Abu Dhabi.

Collegiate Rifle: History Made in Lexington

No.1-ranked Kentucky breaks national aggregate record in collegiate rifle as Akron’s Kimball and Siek deliver standout performances in tough battle.

Lyman Launches Sonicore Suppressor Lineup Priced Under $300

Lyman’s new Sonicore suppressor family adapts a long-running European design for U.S. production, offering modular, lightweight cans at low prices.

Real Avid Bundles Optic Mounting and Firearm Upkeep into Two New Master Collections

Real Avid introduces two Master Collections that package optic mounting tools with firearm cleaning and maintenance equipment for DIY users and professionals.

Beretta’s B22 Jaguar Metal Competition Brings Racegun Polish to Rimfire Steel

Beretta’s B22 Jaguar Metal Competition is a purpose-built rimfire racegun that shoots flat, runs clean and arrives competition-ready straight from the box.



Get the best of Shooting Sports USA delivered to your inbox.