Coming Soon: Federal Custom Ammo Shop

by
posted on April 23, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
federal-custom-shop1.jpg
Federal plans to launch its highly-touted Custom Ammo Shop this summer, and if you are headed to Indianapolis later this week for the 2019 NRA Annual Meetings and Exhibits you can catch a sneak peak of the new service. Billed by Federal as "revolutionary," Custom Shop ammunition will include products not listed in the company catalog.

Essentially, Federal Custom Shop ammunition will be built to customer needs. Each round will be handloaded by Federal engineers in a state-of-the-art reloading workshop. Extra quality checks will ensure consistent accuracy and velocity for optimum performance. At final inspection, loads are hand-checked once again and cleaned before packing. And so this custom ammo doesn't get mixed up on your ammo shelf, the packaging is personalized.

At launch, there will be several centerfire rifle offerings in a variety of bullet and caliber options. Bullet choices include favorites such as Federal, Nosler, Sierra, Berger, Swift and more. You can choose from up to 10 different bullets and from over 10 different cartridges. Additionally, there will be shotshell loads available, such as Tungsten Super Shot offerings for hunting. More specific info is forthcoming.

For more information, visit Federal in Indy at the NRA Annual Meetings at Booth #4955. Not attending the NRA Annual Meetings? Sign up for the Federal e-newsletter for updates on when the Custom Shop will open. Visit the Federal homepage at www.FederalPremium.com, scroll down to the bottom and click Get the Latest to sign up.

Latest

Usashooting Endow Mar2026 1
Usashooting Endow Mar2026 1

USA Shooting Junior Program Gets a Boost From MidwayUSA Foundation Lones Wigger Endowment Grant

A grant from the MidwayUSA Foundation’s Lones Wigger Endowment will cover ammunition, targets, entry fees and travel for USA Shooting’s junior athletes, including the 2026 ISSF Junior World Championship in Germany.

Your NRA In Your Pocket: Official App Now Available on iOS and Android

The NRA’s new official app offers a digital membership card, NRA-ILA news, digital magazines, local event search and exclusive member benefits on iOS and Android.

Historic Runs and Budget Storm Clouds: 1991 National Matches

The 1991 National Matches featured dominant performances by David Tubb Steve Reiter and Lones Wigger amid budget uncertainty and extreme weather.

NRA America’s Rifle Challenge: Kyle Lamb’s Guide to Using a Sling for ARC

Kyle Lamb breaks down how a two-point quick-adjust sling stabilizes prone, kneeling and standing positions while enabling fast transitions during ARC competition.

NRA Honorary Club Recognition Has Returned

NRA announces Honorary Club recognition for Precision Pistol shooters who achieved elite scores from 2018 through 2025 after a six-year pause.

How Volunteers Are The Heartbeat of USPSA

Why volunteers are the backbone of practical shooting and how every contribution fuels the sport’s continued growth.

Interests



Get the best of Shooting Sports USA delivered to your inbox.