Coming Soon: Federal Custom Ammo Shop

by
posted on April 23, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
federal-custom-shop1.jpg
Federal plans to launch its highly-touted Custom Ammo Shop this summer, and if you are headed to Indianapolis later this week for the 2019 NRA Annual Meetings and Exhibits you can catch a sneak peak of the new service. Billed by Federal as "revolutionary," Custom Shop ammunition will include products not listed in the company catalog.

Essentially, Federal Custom Shop ammunition will be built to customer needs. Each round will be handloaded by Federal engineers in a state-of-the-art reloading workshop. Extra quality checks will ensure consistent accuracy and velocity for optimum performance. At final inspection, loads are hand-checked once again and cleaned before packing. And so this custom ammo doesn't get mixed up on your ammo shelf, the packaging is personalized.

At launch, there will be several centerfire rifle offerings in a variety of bullet and caliber options. Bullet choices include favorites such as Federal, Nosler, Sierra, Berger, Swift and more. You can choose from up to 10 different bullets and from over 10 different cartridges. Additionally, there will be shotshell loads available, such as Tungsten Super Shot offerings for hunting. More specific info is forthcoming.

For more information, visit Federal in Indy at the NRA Annual Meetings at Booth #4955. Not attending the NRA Annual Meetings? Sign up for the Federal e-newsletter for updates on when the Custom Shop will open. Visit the Federal homepage at www.FederalPremium.com, scroll down to the bottom and click Get the Latest to sign up.

Latest

Dec2025 CC 1
Dec2025 CC 1

Competitors’ Corner: December 2025

Shooting Sports USA ends its monthly digital magazine; in-depth gear reviews, expert features and match coverage continue online and via newsletter.

Marksmen and Milestones: The National Matches 1930–1939

The National Matches in the 1930s elevated marksmanship, blending military, police and civilian prowess to shape America’s pre-World War II shooting legacy.

Review: Federal Master Class Sporting Clays Shotshells

Federal’s Master Class shotshells deliver solid patterns and competition-ready consistency at a price that undercuts premium target loads.

USA Shooting Athletes Set for 2025 ISSF World Cup Final in Qatar

Eleven U.S. shooters arrive in Doha carrying recent world titles and momentum into this week’s ISSF World Cup Final.

Hampden-Sydney College Marks a New Era With Slate Hill Shooting Sports Academy Dedication

Hampden-Sydney College opens new Shooting Sports Academy at historic Slate Hill in Virginia, uniting campus history with competitive shooting sports.

What’s In Your Range Bag, Connor Daniel?

Junior world champion Connor Daniel reveals the gear and preparation supporting his rapid rise in Sporting Clays and FITASC competition.

Interests



Get the best of Shooting Sports USA delivered to your inbox.