Coming Soon: Federal Custom Ammo Shop

by
posted on April 23, 2019
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
federal-custom-shop1.jpg
Federal plans to launch its highly-touted Custom Ammo Shop this summer, and if you are headed to Indianapolis later this week for the 2019 NRA Annual Meetings and Exhibits you can catch a sneak peak of the new service. Billed by Federal as "revolutionary," Custom Shop ammunition will include products not listed in the company catalog.

Essentially, Federal Custom Shop ammunition will be built to customer needs. Each round will be handloaded by Federal engineers in a state-of-the-art reloading workshop. Extra quality checks will ensure consistent accuracy and velocity for optimum performance. At final inspection, loads are hand-checked once again and cleaned before packing. And so this custom ammo doesn't get mixed up on your ammo shelf, the packaging is personalized.

At launch, there will be several centerfire rifle offerings in a variety of bullet and caliber options. Bullet choices include favorites such as Federal, Nosler, Sierra, Berger, Swift and more. You can choose from up to 10 different bullets and from over 10 different cartridges. Additionally, there will be shotshell loads available, such as Tungsten Super Shot offerings for hunting. More specific info is forthcoming.

For more information, visit Federal in Indy at the NRA Annual Meetings at Booth #4955. Not attending the NRA Annual Meetings? Sign up for the Federal e-newsletter for updates on when the Custom Shop will open. Visit the Federal homepage at www.FederalPremium.com, scroll down to the bottom and click Get the Latest to sign up.

Latest

Top20 2025Nraworldshoot 7
Top20 2025Nraworldshoot 7

Lanny Barnes Defends High Lady Title at 2025 NRA World Shooting Championship

Lanny Barnes wins High Lady at NRA World Shooting Championship for second year, finishing 14th overall

Results: 2025 NRA National High Power Rifle OTC Championship in Wisconsin

Kenny Lankford wins big at the 2025 NRA High Power OTC Championship with a Remington 700 bolt-action rifle chambered in .223 Wylde

What’s In Your Range Bag, Joey Sauerland?

Joey Sauerland shares what’s in his range bag and how he became a USPSA National Champion just 3½ years after first picking up a gun

Monsters and BB Guns: Daisy’s Smart Target System is Backyard Fun Reimagined

The Daisy Smart Target System fuses real BB gun shooting with augmented reality monster battles in your backyard. Welcome to the future of marksmanship

NRA World Shooting Championship 2025: Top 20 Photos

Top photos and highlights from the 2025 NRA World Shooting Championship, showcasing four days of elite marksmanship across 12 stages at Camp Atterbury in October

Fix Your ‘Tech Neck’ to Improve Your Pistol Shooting

“Tech neck” ruins recoil control. Learn how better posture and smarter grip technique can fix your shooting and boost performance



Get the best of Shooting Sports USA delivered to your inbox.